Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deeline Productions, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There is another version that cost $5.99 and it does the exact same thing this one does. Although, this one hasn’t updated to 2022 yet, I won’t knock them for it because it’s still free! Thank you for making this app it can help so many young service members plan for their future. Also I highly recommend adding in the ability to manually update the BAH etc ourself in the case that you haven’t gotten around to updating the new pay charts! I wouldn’t mind doing that if it means the app stays free.
The app is pretty neat. A few things can be improved though, especially for those overseas. There is no OHA, just BAH. So I had to find a BAH that’s close to our OHA. There is COLA but it’s quite off, suppose to be $1200 and change but showing $800 and some. I know it changes but it shouldn’t be a few hundred bucks off. The deductions were close enough but family SGLI is showing $10 in LES and $7 in app. It’d be nice to have an extra, can fill in ourselves, for debt. For example for right now when we have to pay back the SS from Sept - Nov last year. Or, overseas people can borrow money for a rental first month since it takes a month for finance to sort out our OHA and this needs to be paid back in a year time. The app did crash once, within 5 min of first using it. I was messing with the TSP part, changed the ROTH to 95% and withdrawal start at age 60, and then crashed. I don’t recall now what I changed last but in that area. I couldn’t get app back on again. I closed all apps. Even restarted my phone and nothing. I had to delete and redos load and install the app to come back on. I have changed the area again, different percentages and age and so far still ok.
You know what they say, “a failure to plan is a plan to fail.” This app is the most all-inclusive tool for calculating your potential retirement pension and current pay and entitlements, as well as future pay trajectory. Features like planning promotions and planned contributions help give you a start and end point for possible returns to you TSP deposits. Every NCO and leader should encourage your troops to download and toy with the numbers. There should never be a reason we don’t all retire with dignity!
Do you want U.S. Military financial calculations? Do you wish you could plan your retirement more accurately? Do you need to make sound decisions for...