Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Midland States Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This bank’s app is extremely easy to use and very reliable. The layout is clean and intuitive, making it simple to check balances, transfer money, and pay bills in just a few taps. I especially like how quickly. I have been a customer for 10 years. Mobile deposits work smoothly, and notifications help me stay on top of my account activity. Overall, the app makes managing my finances convenient. I recommend it. St Louis branches are easy to work with
Have only been familiar with Midland for a few years when it had purchased a chain of banks where I was an account holder. When the acquisition took place everything the old bank had in place was kept to keep newly acquired customers happy along with additional benefits that come with a larger bank. The local main branch is open all day Saturday and late through the entire week. Extremely happy with mobile check depositing, not sure if I could survive without it now. The only complaint would be when trying to call a local branch you get a centralized bot which wastes about 5 minutes of time to eventually get a physical person. Really no benefit not allowing the banks to have their own phone number.
I have been banking with midland since I got my first checking account around 16 or 17. It’s been over 10 years now, and I’m not sure why I still bank with them. The only reason for real is that my parents can help transfer money to me when I’m in need since they all bank with midland. The app is extremely inconvenient. The opposite of what it should be. The account balance is never up to date. Transactions don’t go through for 3-4 days, and sometimes, they don’t even show up on your account for 3-4 days or longer! Even when my mother transfers money over directly via her own midland account to mine, it does not show up immediately. So if you complete another transaction, knowing that you have a certain amount of money in your account (even though the app says otherwise), your checking account can go below zero because it simply has not updated yet!! It’s amazing!!! With all of the technology we have out there, Midland cannot seem to hire adequate software engineers/techs to figure it out!! I’m extremely frustrated because when I spoke to a customer service rep about my compliant with the app, he hung up on me. Do not count on the midland states bank app (or customer service for that matter) to help you with your financial and banking needs. They will only be a HUGE disappointment.
Mobile banking allows you to complete financial transactions from the convenience of your mobile device: check balances, transfer funds, pay bills, de...