Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mid-Hudson Valley FCU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like the app and the ability to use multiple functions to make withdrawls and transfer money to an external banking location. The one thing I find happens to me more often than I would like. Is that some of my transactions on payment to credit card account show an error and also I often can’t access the credit card info at all.
Initially, when some of the new features were rolled out (like being able to link accounts of other members for reoccurring transfers) I was excited about the update for the simplicity of that itself. What I didn’t anticipate, was that basic features, as well as that feature, would disappear or intermitantly work soon after this apps launch. With the old app, I had absolutely no issue depositing checks, and now in the short time I’ve had more trouble than I ever had in the previous app, which I had used for the last 8 years w/o issue. Why did we roll out this half baked app for something so important as personal finance and banking?
What was the actual purpose of the update? Where was the upgrade we were promised? Instead of making any useful changes, we got useless ones that didn’t need to be made. There’s absolutely no improvement to the app besides the look of it, which is still not worth the update. Banking should be simple and yet I have a difficult time getting anything done on this app. There’s so many bugs and glitches making it hard for me to even use the app. There’s pointless and repetitive options, like why do I need so many transaction options on the app. I grew up with technology, and for me to have a tough time with this single app is ridiculous. I might as well go to my actual bank to do any transactions. Make it simpler and easier to use please… I can’t be the only one getting frustrated by this.
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