Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MLL MOBILITY PRIVATE LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Never trust Meru if you are gong to Hyderabad Airport from this app. They will say they will call 20 mins before travel time to confirm and they will cancel with unavailability of drivers. So they don’t schedule before hand.
Tried booking via app but could only use local phone number. Should have a text option, also cannot book a larger cab over the phone line which is a silly restriction.
Used to be quick to book a cab from home to airport, as my home location was stored. New app makes me wait until the Meru Now loads and shows me (again) there are no cabs nearby (you're not uber), and then makes me select the area where I want to book the cab from, through weird menus. Used to be I hit one button and done. Unfortunate
Riding around the city 24X7 just got simpler, faster and convenient, with the all new Meru App. Now travel cashless in Bangalore, Delhi, Hyderabad, Mu...