Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Meriwest Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve banked with Meriwest for over 30 years and have never had a bad experience! This is not an exaggeration. I wish my regular bank was of the same quality. I’ve switched regular banks at least 4 times, but Meriwest has always had my business no matter where we’ve lived.
Searching for previous cash checks could be easier. It needs to be more straightforward. It’s not very clear how to do this action for users.
Why did they need to do this? The old one was fine. Somebody must have needed to justify their job by coming up with the new app idea. My complaints are the same as others about format not fitting screen , having to do multiple steps to pay bills where before it was seemless and now a couple of my bills need over a week to schedule when before I only needed 2 days to schedule on time. Also, I had a problem with mobile deposit and it took a week and 3 calls before they told me it was straightened out (we’ll see next time I make a deposit), they told me they would call and confirm when problem was resolved. Nope! No call , I have to call back and go through the verification hassle twice. I’m convinced that the only reason they did this was that they’re gonna be saving money on their end somehow. Why else mess up a functional app??
The Meriwest Mobile Banking app allows Meriwest members the ability to log into their online banking account and securely access their account informa...