Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Manila Electric Company (MERALCO) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My bills are emailed to me on a monthly basis and the CAN is truncated due to data privacy. You cannot log in using your email because you already registered before. You cannot reset your password because link is always expired even if you try until you turn blue. They designed it that way. If you email them to ask the CAN, they will conduct verification which is expected but if your answer is not the same as their record, they will ask you the same questions. Name is wrong on their record. Address is wrong on their record. Where I live does not use Street on Streets. Even if I forwarded them my latest bill, they still don’t believe I am me. The back and forth just to get the CAN is crazy. I will have to find a way to get the actual bill physically if I subscribed to paperless. You didn’t think of the scenarios apparently or you thought it but the one in charge, the one who makes decisions wanted things to be this way. User experience is awful and frustrating. I nominate this app and everything else about their process on the list of what not to do.
You have the worst app. I swear. I tried registering my account using my Gmail email add and I got an error message saying “I have unlinked” my account. Who in the right mind would want to unlink an account during a REGISTRATION PROCESS? You have to take in consideration that not all of your users would remember if they have an existing acount set up. In my case, it looks like my siblings did it under my email add. Ok, i tried other options of loging in. I tried using my facebook account which i deactivated by the way. When I tried loging in, i was able to get through, but the account service id was not associated with it. If it is that easy doing in a facebook account, why not using a gmail account? Plus it activated my disabled account. Thanks for nothing. If I can rate your app with 0, that's what I will give. I wasted an hour just to figure out how can I use your stupid app. Just a suggestion. Try improving your checks when your app connects to your database. Instead of “unlinking” an email address, why don't you flash an error message saying “this email has been used already”, atleast it gives your users the idea that tbe email was already used before. Piece of crap
This app is only helpful in viewing bill and account details but when it comes to payment, there should be more payment options like GCash. There shouldn't be any transaction fees to encourage more users to pay their bills using this app. Option to enroll in paperless billing should also be available in this app, instead of making us go to Meralco online. Users should also be able to easily report any outages or service problems through the app. I hope you can make all the necessary improvements for better user experience and service.
Meralco Mobile gives customers the power to access to their Meralco account 24/7. With Meralco Mobile, customers can: 1. View and pay bills 2. Repor...