Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mediacom Communications Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is listed as supporting iPads, but I fail to see how that can be true. It does not support landscape mode, it all text communication is occurring via text messaging (SMS, not even iMessage). For biometric support, it assumes fingerprint. If you intent to use with iPad I would stay away. This app also provides very little functionality. Although this is really not the fault of the app, but more of Mediacom as they really don’t want anyone to be able to change or remove subscribed services. At first I only wanted to cut out phone, but left it on because it was so hard to get in touch with Mediacom to make any changes. Then I settled on cutting out cable too. Again, after many attempts to contact it’s nothing but unanswered online chats and endless hold times on the phone. Now I’m just done with them entirely. So, while the app is largely useless it’s not offensive. The business practices are offensive as they are nothing but an attempt to make it too hard to leave. Ironically that’s a good enough reason to leave any company these days as there is always choice, even if it’s a little hard to get there.
I was excited about using my phone to pay Mediacom versus my laptop, as I usually do. I paid my bill easily, but did not receive the payment confirmation number, which I always write down on my paid bill. So I started searching for the “payment history” on my account, which is where I can find the payment confirmation numbers on other apps. No such option is available on the Mediacom app. Until I can have access to all my account information via the app, my rating will be 3 stars which is just average. I did use the app to try text Mediacom about where to find payment history. The virtual agent forwarded me to a live agent, which I appreciated. Too bad the live agent had to tell me that the payment history and my confirmation number were not available via the app. I guess I’m better off just using my laptop. Mediacom really needs to run beta tests on this app with REAL users.
I get it that you don’t have people to answer phones and chat 24 hours a day. However, if I go into this app to troubleshoot a problem and it results in me needing to talk with someone and request a callback, maybe you should just stop right there and say, “sorry, no one is available at this time, please come back at such and such time.” No, instead, it proceeds to ask you to request a time to talk, ask you what is wrong, ask for number, and then a message as to what the issue is. That would be great, except....sorry, please come back during such and such time as no one is available. Ok, so next I try to request a callback thinking surely, I can leave a message and they will call me back when someone is available. So again, tell them what is wrong, leave my number and a message as to the problem....NOPE! Sorry, need to contact us during such and such time. So finally, I result to leaving an email. By this time, I am so ticked off, that I am just plain rude on my message and just tell you to call me. Did anyone run through these steps during a beta test?!?! Come on! It’s 2018, you could fix this real easy by just allowing it to leave a message and allow it it call have you call us back the next day and maybe even at a specific time range. Holy Crap! What an idea!! You guys wonder why so many people cut the cord....
The MediacomConnect MobileCare app is the next generation in customer service, giving you the freedom to access your account whenever and wherever wit...