Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alliant Energy · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is generally user friendly. However, I use it to break down our family’s use of our cottage so each part of the family pays what they use. This is sometimes difficult to discern. For example, the total KWh use each billing period doesn’t equal the total daily KWh use during the same period. Sometimes it’s more and sometimes less than the total KWh use noted on the monthly bill. Puzzeling! Seondly, when I try to get a report of daily KWh use for the dates noted on the monthly bill, the report always leaves off the last date of the billing period. Frustrating! I have to create another report leaving off a couple of the initial billing period dates in order to get the one that the initial report omitted.
Being able to see when my bills do, how much I owe, how much we are using, at my fingertips. Makes keeping up with my bill. As well as getting it to fit in with my other bills. Makes it a must have for me. It’s easy to use easy to understand thank you for real as a single parent I need the other things in my life to be easier and you’ve done that with my energy bill and the ability to review of my energy. Got something for baby mamas?
If I go to pay my bill, it’s because I have the money to pay said bill. If you wait 3-5 days to take said money (that system is archaic) and I no longer have that money, that is not my problem. It should not take more than 24 hrs in this day and age for a company to process someone’s payment. Due to the situation above, I missed payments and was put into a disconnect warning, and had to set up a payment plan. The system still allowed me to set up budget billing. So tell me how my budget billing is one amount and my actual bill is another? And , when I try to pay my bill by splitting it in half (paying half now, and the second half on the due date) OR even try paying the bill BEFORE the due date (to avoid the above happening again) I get an error message. Do y’all want our payments, or not? Cause not all of us can afford to pay it all up front!
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