Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Maryland Department Of Labor · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It would be much better if you could pick the claim You want to look at if there was more than one. You also aren’t able to see the weeks paid out. There should also be information about what is going on if there are things going on with the account because they were incorrectly put in the system so the claimant knows what is going on with the case. If you have tickets being worked on they could at least be listed.
Overall a 200% improvement over old system. Now some fundamental changes are needed to general forms. ie. If reopening a case don’t treat like as if it is an all new claim. The state asks on the weekly certification whether you refused work. In my case, due to COVID reduction in hours I was receiving benefits. I was asked one week to pick up additional work. That bumped me off for only one week. When I reopened claim it was like starting over. Also I now must answer a questionnaire explaining why I did not look for work when I have worked all summer in a reduced capacity and was granted exemption from looking for work due to COVID-19.
This app was just fine until the state decided to do an update and caused a glitch in hundreds, if not thousands of people’s accounts causing them not to be able to receive their weekly payments, so I am not sure what was updated as it didn’t not add any value to the app that wasn’t already there. The app does allow claimants to file their claims and such, but that is about it. If you have an issue, you can’t resolve it through the app at all. You have to hope that you can get someone through the call center that seems almost impossible. This experience has been very disappointing to say the least.
MD Unemployment for Claimants is the official Unemployment Insurance Application for the Maryland Department of Labor (LABOR). Part of LABOR's effort...