Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Austin Hutchison · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app that makes it easy to find murals when traveling. In addition to the mural, you get the actual address, which helps locate them with no trouble. You can also add murals you find, which is another great feature. I use this every day, when traveling, and highly recommend it.
This app rocks, especially if you’re traveling to new cities and want to make yourself seem more cultured to your friends. Great way to track down awesome murals in each town and to save what you’ve seen.
Loved this app. Easy to use and was able to find some amazing murals in Roxbury with my partner. Also lead us to discover a state park and some gems in the community. Addresses for murals were all correct/easy to locate. Will use again!
MASA is the easiest way to find the murals and street art around you. Browse the street art map and get directions to the nearby artwork. Explore, dis...