Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CHICAGO ARCHITECTURE FOUNDATION INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app use to be great but this must be a newer version and it’s glitchy (images overlapping other images when scrolling). It’s also confusing to use because you cannot see the full list of sites in one place. Did anyone test the user experience before releasing because this is disappointing.
It is just a link to their website. Nothing of actual use. Deleted.
This is going to be such a great resource during Open House Chicago!
With the Chicago Architecture Center (CAC) app, you can now explore the city’s architecture from anywhere. Reaching over 700,000 people a year through...