Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reference Point Holding LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Ma’s donuts and the last app was already an upgrade. So happy that they brought out v2 it’s soooooo much easier to use!
Best Donuts ever
Absolutely love Ma’s and the app when it worked but for some reason the last few weeks the app is completely not working, I’ve uninstalled and reinstalled, I’ve restarted my phone, nothing is working on my end. Would love for it to get fixed bc we use it multiple times a week
Ma's Donuts & More brings the whole shop to your phone. Order your favorites for pickup, earn rewards on everything you buy, and keep your gift cards...