Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marshmallow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Had no problem downloading the app but cannot get the verification text to create login. There has to be a better way to access my account beyond an app connected solely to a phone number.
I can never login to the app because I never get the confirmation texts. Company has never even offered to help fix this situation. Impossible to get a response on website chat. Emails only get passed around to different agents. Terrible communication. Do not recommend.
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