Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ROOSTER TECHNOLOGY lTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is not fair honestly my scores are practically amazing my speeding score is quite literally perfect 😭 my road types at 90% am a really safe driver but guess what cos i both doing nights shifts and night runs i get penalised and i have a very very low score on it it’s clearly not my fault guys i don’t see how it’s fair on us they will convice u to download the app and get you to think they will give u cheaper insurance but really and truely they want u to use other services instead of just insurance i tried asking for a redo i would of asked my work for no late shifts for abit but then when i asked support ur drive test is valid for 18 months which is quite literally a year and a half. if i could give less then a star i would because it’s just not fair how this insurance company automatically assumes am a maniac for driving at night
I will admit I sometimes corner a bit sharply or accelerate at the lights a bit quick. So it didn’t surprise me that my consistency was a bit lower than the other scores. I drive mainly on motorways, at 7am and then 5-8pm. My hours and speed were fine (stick the cruise control on 70 - easy peasy). However I was shocked when the app said it thought I was distracted driving or using my phone when I drive. I don’t. I realised it thought I was driving at times when I wasn’t (when I was a passenger or on a bus.) By the app’s logic, I was driving to a park and ride, parking for a bit and then continuing to drive into central Leeds through multiple bus gates and restricted lanes and at the same time use my phone to scroll through Instagram and TikTok, send teams messages and emails and shop on ASOS. I’d be surprised if someone actually could do that. Similarly, the app said I was braking hard. As someone who knows nothing about brake pads and therefore is worried they are already worn at any given time, I am that annoying person who coasts all the way to the red light from 200n away. However a bus driving through rush-hour traffic? Slightly different. This is a good idea for an app but the monitoring needs to be more accurate. It says it uses your driving behaviour to know when you’re not driving but it was clearly counting all the times I was on the bus to think I was using my phone when driving and slamming on the brakes every time a white van cut the bus up.
Rooster Car Insurance has been able to offer me by far the most competitive quote I have been able to find anywhere online, a saving in excess of the 40% suggested, based purely on my driving style. As a young person with 3 points on my licence I have found it very difficult to find a good value quote until I came across Rooster! The App is simple to use and the team were very fast to respond to any questions I had.
Hi, we’re Rooster. We help UK drivers get fairer car insurance by using how they actually drive, not just the usual insurance assumptions. We also hel...