Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Confused.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App been no problem until recently, not allowing me to get past authentication however I’ve figured out the issue was deep in Safaris settings, even though I don’t use Safari it appears the settings still affect other apps.
This app and web site is so easy to navigate, every question you can think of is at hand, if not then the team on the phone are pleasant polite and do everything in their power to resolve any issues
The app got my car insurance renewal date wrong and told me my insurance had expired so i panicked thinking my insurance had actually expired when I needed the car in an emergency. I got some insurance only to find out my insurance had not ran out and I was paying for 2 different insurances. My fault I suppose for not checking properly but I needed the car there and then for an emergency. Although on the plus side I did get free pizza and my new insurance is slightly cheaper but still annoying and unnecessarily stressful.
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