Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Manila Water Company, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Confusing layout. Can’t even pay with GCash within the app. Statements can’t be downloaded (keeps popping up some odd message of within 5 days). Even old statements that are clearly in the system can’t be viewed.
Recent changes messed up the app. It shows eWallet payment option such as Gcash yet when selected. Worse still, when you call Manila Waters, instead of simply confirming that the app does not support Gcash, inspite of having Gcash payment option displayed, their customer service proceed to ask all detailed account info. And when asked why, their reason was for data privacy. REALLY? it's about the bug in their app, nothing to do w/ the account! how does data privacy even have to di w/ that? CLUELESS ROBOT customer service agents that don't seem to have LO-IQ
The Manila Water App will be a faster tool to cater to the needs of the customers such as ready access to their bill, billing history, payment history...