Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mail Object · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Header of the app is cut off by notch and still didn't fix the issue. Unable to change the language to English once I change it on login page, in every page I have to repeat it. Dissapointed.🤦🏻♂️
Mailo as an email, calendar, and groupware service has a lot to offer. Their stance on privacy is also a breath of fresh air. But the mobile app leaves much to be desired as the app doesn’t accommodate the notch at the top of the iPhone X series. Can’t see menus or top of app at all. Of this was fixed, it would be very useful for many users I’m sure.
With the Mailo app, access a complete suite of services designed to protect your privacy and personal data: email, calendar, contacts, documents, phot...