Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lilo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I originally found Lilo because I was searching for any search engine that did NOT use generative AI, even in optional features. I find supporting AI to be unethical for many reasons ranging from mass data theft to huge energy consumption to the propagation of false information, among others. When I found it, Lilo seemed perfect: private, charitable, and completely devoid of generative AI! Imagine my horror when not even a week after making it my primary search engine, Lilo introduced "Flash Response:" an AI tool summarizing search results. I will be switching to a different search engine as soon as I can find a suitable alternative.
Say hello to Lilo - the search engine which funds life changing projects of your choice for free. Everyone uses search engines most days. But what m...