Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗
Daniel Anderson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app worried me at first; because it doesn’t indicate what, exactly, it’s deleting, I was a little panicky after I ran it and it freed up several GIGABYTES. Eeek! Do I really have that much detritus, or did it delete some things I need? I asked the developer, who explained that what he does is to tell the OS that the disk is full; this causes the OS to call its own “clean-up” routine, and it’s actually the OS, and not the app, which deletes cache files, orphaned files, and so on. I felt a lot more confident running it after I knew how it worked. Now I run it weekly when I receive the notification to do so, and I have much more room to play with! It only takes a couple minutes. This are the best apps: simple, efficient, and they run with a single tap. Excellent utility for those of us bumping up against the limits of our storage! Two thumbs up!
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| Name | Price | Type |
|---|---|---|
| Generous Tip | $2.99 | One-time |
| Massive Tip | $4.99 | One-time |
| Amazing Tip | $9.99 | One-time |