Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MamaLibra, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is my first day using Lybbie. I love the premise but off the bat, a couple of things that can be improved are the fact that when I’m pumping, if my phone screen turns off the pumping timer stops. Also, I would suggest saying “nursing” rather than “breastfeeding” as that option because pumping is breastfeeding and it rubbed me (an exclusive pumper) a little bit the wrong way. My baby is still getting breastmilk, she just gets it from a bottle, as she is unable to nurse.
This is so much more than just a breast feeding app! It not only helps you track baby’s feeds but it also helps you see how you’re taking care of yourself by tracking your hydration and nutrition which is vital to sustaining milk production and staying healthy. The UI is beautiful and easy to navigate - tracking is a breeze. It’s the app I wish I had when my first two children were born.
So grateful to have an app that helps me understand what’s going on in my body in my body. Greatest thing to ever happen to breast-feeding.
Breastfeeding can be confusing, frustrating, and overwhelming at times; but don’t worry…Lybbie’s got you! Lybbie is a breastfeeding medicine speciali...