Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lumo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For whatever reason, the app limits features to when you are in the UK which is silly enough when planning but downright problematic as geofencing just doesnt work reliably. Sent from London where the app is telling me to wait till im in the uk to get my ticket
Why make your app not work on international phones unless they’re on WiFi? My cell service works fine in the UK and your app just tells me to try again when I’m in the UK. Absolute useless junk.
Sitting in a train station in Scotland and it keeps telling me the app works best in the UK. Had to download the app to get my stupid tickets but the app doesn’t work. Tried again and again, nothing. So pointless.
Lumo is a 100% electric fleet of trains, running between London King’s Cross and Edinburgh Waverley, providing regular, cost effective, sustainable tr...