Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Edinburgh Trams · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app doesn’t do a good job to make sure first time users understand the activation and expiration. When you buy through the website, you pay less (a discount is applied) and there’s non of this unnecessary steps of “activate” and stress of expiration nonsense. Overall, a poor digital ticket experience. Unnecessarily makes ticketing more complex, the complete opposite of what tech should do.
The ET app from Edinburgh Trams is the perfect mobile ticketing companion for those travelling in and around Edinburgh. Mobile Tickets: Purchase mobi...