Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Novolink Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Super buggy, both in the app itself and the control of the lights. If you fiddle with it and reset it repeatedly you can sometimes get it to do what you want for a few minutes before it glitches out and you have to unplug it and wait a few hours for it to reset. Over the last few days I have about a 50/50 ratio of working lights to fighting with this horrible app. I will be returning these lights for a refund. Don’t bother with Novolink, the app is garbage and you’ll regret wasting your time and money. Look at the other reviews— they clearly don’t care and aren’t going to fix this. Also, it claims it doesn’t collect your data. Why do I need to create and log into an account to turn my lights on? Why does this app ask for my location data? Seems like the spyware was the only part of this app they actually put effort into.
App is *operable* but only with a lot of patience. Timer is not reliable due to necessity of active bluetooth connection (apparently Novolink thinks people are going to sit their phones in BT range of the lights during the entirety of whatever timer you have set). Since update color settings are terribly buggy and aren’t holding across themes. Setting colors is also very buggy, inconsistent, and takes massive amounts of fiddling to get right. I will also reiterate other commenters that have noted the dimness of the lights. This is not an absolute fail but you need to be aware that these are only useful for accent lighting. Happy to revise this review if corrections are made. If the app was more functional this could be a good product 👍
First of all, the directions to use these lights don’t match the actual setup. Down the app for your OS, connect the lights, yada, yada. When you open the app, it assumes you already have an account! Why do I need an account to hook to lights? After I clicked enough buttons, I was finally able to get to a spot to create an account. Accept the End User License Agreement. Hmmmm, let’s take a look. They’re collection all kinds of personal information. Name, age, sex, DOB. This is all information that people can be used for identity theft. Next, if you share anything to someone else, they will collect their information as well. I’m not a tinfoil wearing conspiracy theorist but why do they need that information. Honestly, after I got the lights out and plugged them in they reminded me of a sad set of LED Christmas lights. For what I paid, they’re going back tonight.
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