Localize - Farmers Market

I came across this app on Instagram, and I’ve been wanting to start buying from local farms and supporting local businesses, especially since I have started dieting and being conscious of what I am putting in my body. This app is really so so awesome I can’t express that enough, and i’m sure your body will thank you after you start buying local and not eating produce and meat from large farms and corporations that use preservatives and nasty chemicals. If you’re looking to better your overall health and wellness (which everyone should be) this app is a must!! Super easy to find local farms that have products like Grassfed Beef, Raw Dairy, Pasture Eggs/Chicken, Fresh Fruits and Vegetables, Seafood, and even products like Skincare and Soap, and so much more which makes the switch to buying clean and local super simple and easy. Thank you Localize!!!

I came to you through TikTok and the user experience has been nothing short of frustrating. First of all, I was immediately asked to rate you. I hadn’t even completed setup. Then when I entered my location, I’m hit with the premium upgrade. By the way on this screen, the text is overlaying other text and you can’t read it. You are asking for money at the wrong stage. I would much rather you show your value and then rally support behind your mission asking for money to support. You’d gain way more subscribers. This just feels like a huge money grab instead of a mission. The worst part of my experience was after I exited the upgrade ad and tried to click on the closest farm and the app crashed. This happened over and over again. So I tried looking at the list of the farms instead of the map flags. Very unimpressive. No website, limited info. Pretty useless at this stage. Why aren’t you marketing the fact that you’re brand new and acknowledge the potential bumps in the user experience. Make this a crowdfunded win against big ag. I was so turned off by the premium price for WHAT? A crashing app?! Reevaluate your strategy. It’s important you succeed. Now you’re gaining ground on social and you’re squandering it.

I don’t know if the UX designer or the engineers or the product manager or the QA person needs to be fired (probably all of them), but this app is pretty bad. First off, it asks you to rate it during the setup process before you’ve even used it, and then again once you complete setup (again, before you’ve even used it). Same with the premium upgrade. It wants me to pay for the app during the setup process before I’ve even used it. Thank god I didn’t bother with the free 3-day trial because this app is awful. You can’t even see pins for all the farms if you’re looking at their default map zoom level, more popped up when I zoomed in. Not that it matters, because half the “farms” on the map in my area don’t even actually exist or have gone out of business (for example, a farm they have listed in Malibu went out of business TEN YEARS AGO), which I found out from clicking the website link on them. Only one “farm” has products listed in the app. It has an apple icon listed on it — which I guess I’m supposed to remember what that means from the setup process lol — but it’s an ice cream store. The descriptions on each of the farms are absolutely useless. It should say what products they sell. You would think at the absolute bare minimum there would be a way to report errors for a farm in the app. But nope, not even a general form submission. Just a “Contact Us” button that pops up a weird Gmail address. What a joke. Honestly, I’d have been better off googling farms in my area or just walking a block to my local farmers market on Tuesday. I refuse to believe they did any beta testing before releasing this garbage. I’m deleting this app, definitely the fastest I’ve deleted any app, this is total garbage.