Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Atif Canbek Ezan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just updated to new version. This is what I was waiting for. It’s good to have an option to remove ads temporarily for free :) Helpful app for beginners. Waiting for more chapters.
Had questions asking about love and sex. Removed app from our school iPads, not 4+ year old rating.
Some of the questions are not for testing English skills, for example, you wouldn't know that most of Xmas traditions are cerebrated before or after Jesus is born if you aren't Christian or haven't really interested in these things. It was kinda interesting question for me since I'm a full Japanese though it is not a fair question that I thought personally.
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