Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shawn Sullivan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a clean, lightweight, simple app that works great without unnecessary fluff. After fumbling with game apps with tons of advertisements that take up lots of space, it is nice to find a simple fun free app. Nice job and thanks for sharing!
Pretty cool man!
Can you turn out all the lights? Lights Out Ultra is a fun twist on the childhood classic. Tap a light to turn it off, but all adjacent lights change...