Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lighthouse Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use complex passwords to keep all my accounts safe. Because of this, I don’t know my password off the top of my head. So, I use “Remember Me” when signing in. Without fail it’ll sign me out after every use, it’s so annoying! What’s the point of remember me if it’s going to sign me out every time. If I can’t use this app on the go, it’s useless. I can just check on my computer when I’m home. For example: I just signed into the app, came here to check the reviews, went back to the app because it was still open in the background, and the app signed me out. If this app doesn’t get some sort of update to remedy this soon, it’s getting a one star and I’m deleting it. It’s not convenient at all, it actually makes things a lot more complicated.
What the heck were you thinking, and who was your focus group testers? This new interface and logic of organization is about as far away from user friendly as I’ve seen in a long time, and yes, I have experience in this field. Use of non standard icons, odd placements and color shading, and the change in making all accounts from a single person to come under one login is terrible. I do not want my business account under my personal or joint account logins. NECU needs to consider a ‘reboot’ of this new app, or risk loosing customers and having bad public press and risk not gaining new customers due to that. There are so many things wrong with this, I don’t want to spend time writing them all here. Try looking at a decent user app and interface, maybe a Bank of America, or other bank that has high ratings for their app, and mimic that. I gave it 2 stars for good security, but the user interface is a 0 star app.
So I use Face ID on my iPhone to logon. When I am done with the app I click the menu to log out. I log out and then the NECUMobile app auto redirects me to the front screen of the app.... which triggers the Face ID which you guessed it.. logs me in again... I also have text alerts letting me know when someone is logging into my account so that just adds to the phun. I then have to log out again .. so I have to quick swipe up and kill the app using tile view... just a FYI.
Welcome to the Lighthouse Credit Union mobile banking app, your secure, convenient, and efficient way to manage your finances anytime, anywhere. With...