Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gen Digital Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this for a relatively reasonable price via my workplace benefits. The “street price” is WAY too high and their renewal increases make them look like a scammy company. The web interface is nice, but the app is a little clunky, but useable. I have all app notifications turned off solely because of their stupid annoying “you’ve been logged out after 15 minutes of inactivity, but we’re still protecting you” notification. If you insist on annoying people with it, at least give an option to turn it off separately without just disabling all notifications like I did (because that’s how much it annoys me to constantly see it). I could use more than the allotted 10 bank accounts for monitoring, but I made do. I don’t use the Financial Monitoring because I’m not going to give Yodlee the “keys to my castle”. I also don’t use the Privacy Assistant Monitor because having them send my email addresses and phone numbers to scummy data brokers in removal requests completely defeats the point of protecting my critical personal information. This is the 4th identity monitoring service that I’ve tried and it’s disappointing that they all have substantial issues if you look too closely at what they really do, and it’s impossible to know how well they really work until something goes wrong. I’m at the point where I’ll either make do with LifeLock or just go without any of them and just continue with Optery for my data broker removals.
I’m not sure what the issue is but as of 12/4 I am writing this due to the terrible experience I’ve had in signing up for the service. When signing up, the website glitched out and sent me back to the main page which made me think I was putting my info in on a phishing browser. I double checked and nope the domain is indeed Lifelocks…so to make things easier on myself, or so I thought, I contacted their sales department. The first sales rep sent me to India after I got frustrated with her for asking for my social several times and putting it in wrong. The last sales rep to help me apparently didn’t sign me up for credit monitoring when I told her exactly what I was looking at online. This, according to their abysmal customer support who was wrong as I was able to sign myself for credit monitoring but can’t sign up my wife. They tried to advise me I needed to cancel my subscription and repurchase which would erase all info I had entered in to be monitored, about an hour of work. Whilst trying to work towards a solution with their customer service department, I encountered a very rude CSR who forgot to mute herself and started cussing me in Hindi. Unbelievable, I was discounted for these issues but I can’t let it go now as they’ve continued to make mistake after mistake in a VERY SENSITIVE PROCESS. I will be adjusting this review after their escalation team contacts me.
I have been a LifeLock member for more than 4 years now and they have literally and verifiably saved me tens-of-thousands of US dollars, maybe much more. My identity has been stolen twice since 2018 as I have a very high credit score, making me a prime target for professional hackers and thieves. That was my original reason for getting my LifeLock account. Upon the first attempt, LifeLock made freezing my credit bureau accounts and ancillary credit firms very thorough and as easy as could be at the time. LifeLock called me directly and worked with the banks and companies where the crimes had been attempted and all was resolved and secured within weeks, with no monitory loss to me and no change in my credit score. The second attack on my identity and financial accounts was about 18 months later and LifeLock stopped all attempts before they even began. LifeLock has saved me enough money to pay for the subscription cost 10 times over, for decades to come. With the Norton connection, I am even more sure now that my money, credit and identity are secure for the rest of my life. My credit score could not be any higher (literally) and I have LifeLock to thank for that.
With so much of your personal information online, it’s dangerously easy for someone to steal your identity. Download LifeLock now and enroll right fro...
| Name | Price | Type |
|---|---|---|
| LifeLock Standard (Monthly) | $11.99 | Monthly |
| LifeLock Standard (Monthly) | $11.99 | Monthly |
| LifeLock Advanced (Monthly) | $19.99 | Monthly |
| LifeLock Advantage (Monthly) | $22.99 | Monthly |
| LifeLock Advantage (Monthly) | $22.99 | Monthly |
| LifeLock Ultimate Plus (Monthly) | $34.99 | Monthly |
| LifeLock Ultimate Plus (Monthly) | $34.99 | Monthly |
| LifeLock Total (Monthly) | $34.99 | Monthly |
| LifeLock Identity Advisor (Annual) | $49.99 | Yearly |
| LifeLock Standard (Annual) | $124.99 | Yearly |