Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗3 Minute Games, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game is great, as expected after playing Lifeline 1. My knock of one star is for the readability of the text. This is much harder to read than 1. There is no setting for font size, and sadly they did not write the game to Apple’s font sizer API. This is the only game of this kind that I have to grab my glasses for. Very annoying and disappointing for Big Fish to ignore those of us without 20/20 vision.😎 Another issue for me: If someone grows up in an isolated town, then an orphanage, then a decade on the run focused on just one thing, how the heck do they pick up all the societal slang, and music and film references that they constantly use. That’s a rather big logical leap. Almost another star just for that time flaw. 🧐 I also wanted to knock off another star for your treatment of my cities. I was born and raised in Portland, and now live one block away from Happy Valley. Given that Happy Valley has the highest income per capita of any city in Oregon (amazing what 1 block can do for your income), and is completely full of McMansions (mansion wannabes). Given these McMansions have only about 6 feet separating one from the next, it’s very hard to picture a dilapidated orphanage still standing anywhere in Happy Valley. Fiction I know, but really?? However you did get the Pearl district right, so that evens out. 😁
I love the lifeline games especially the first 2 (1 and silent night) the stories are great and the humor, although sometimes corny, is a great addition. I also like the idea of "real time" so you can't just finish the game in 2 hours or something and that you can play it just by the notifications when your phone is locked. I do have to say I was disappointed in the end of silent night. you spend who knows how long on the first game and who knows how long on silent night only for them to die in the end?! (Apparently the best ending to get) like the whole point was to get the person out alive and not die right? So then I got lifeline 2 hoping it had some kind of reference to the first ones like maybe your Captain Shepard or the one lady pregnant in silent night or maybe even somehow Taylor survived going into the blackhole and you could still communicate. I did only play through silent night once so I don't know all the endings cause maybe she does survive in the end, But so do the aliens. It will be really nice to see another lifeline were Taylor comes back or something. Either as an alien or as the person you talk to again. Lifeline 2 is a big jump with setting all future and space travel then now it's modern day? I feel like it should have stuck to the future space travel and stuff in the same universe at anything. But over all all 3 are great and enjoyable! 5 stars for sure.
I really enjoyed this game. It's much longer than the first which really helps me feel invested in the main character Arika. It's much easier to care about her and the journey than Taylor from Lifeline 1. That being said, she is like the female version of Taylor, however being even more sarcastic, which makes Lifeline 2 feel a little too similar to the first game. The game also ends very abruptly and somewhat unsatisfyingly. While this was a problem in Lifeline 1, it only feels worse in 2. Assuming you make smart choices, the climactic challenge at the end feels more like a "what, that's it?" Considering how much more time I spent with Arika than Taylor, I was rather disappointed in how it didn't really feel like we ended the journey on a high note. The second to last encounter was far more climactic . However the encounters are very fun and the descriptions of environments are detailed poignant. I had a lot of fun helping Arika and despite some failings, I think this game is well worth $3. I would definitely recommend it to a friend. I'm sad the journey is over and can't wait for the next game.
The original Lifeline took the App Store by storm, reaching #1 Top Paid Game on iPhone and Apple Watch in 55 countries. Its compelling mix of real-tim...