LIC Digital

Life Insurance Corporation of India · iOS

LIC Digital

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

LIC Digital screenshot 1LIC Digital screenshot 2LIC Digital screenshot 3LIC Digital screenshot 4LIC Digital screenshot 5LIC Digital screenshot 6LIC Digital screenshot 7LIC Digital screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does LIC Digital Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.01

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
70.0K
Rating
4.7 ★(117,898)

Rating Distribution

4.7
★★★★★
117,898 reviews
5
3%
4
1%
3
2%
2
9%
1
85%

Top Countries

🇮🇳 IN🇺🇸 US🇦🇪 AE

Rankings

Category Rank
#54
Reviews (3)▼
★☆☆☆☆Saikrishna.bonagiri12/8/2025
Please make a good app like other private finance/banking apps.

Dear lic, we are facing very much difficult in paying lic premiums and getting to know the due dates, due amount and etc. This app is worst of its kind. OTP wont work. App wont open. Login cant be done on time. Everything is old waste junk. Sorry to say this. LIC is a big company you should not have app like this… everyone is upgrading. Even non-banking companies very low customers bank/finance companies have a good functioning app. With new model fully functional app new customers will come, people will be encouraged to pay online. Payments will be done quickly since everyone has a busy life. You should make everyone’s life even more easy with your app. If you need any input contact me but please make excellent app with exceptional features which are not even available in any other. Please it’s a request. Sorry if you offended with my review but it is my view for my lic.

★★★★★Leoandm9/2/2024
Excellent App

I registered all my policies digitally a few years ago, and this app has truly enhanced my experience. It brings all services under one roof, giving me complete control over premium payments, loan repayments, exploring new products, and accessing premium services. The inclusion of locators and calculators makes managing everything seamless. One standout feature is the precaution taken to lock the account until payment is validated, preventing double payments—a feature not commonly found in banking and credit card apps. Overall, this app puts all payments and services at your fingertips. Exceptional work!

★★☆☆☆wagredeep2/10/2024
Unable to pay premium online

My experience with the LIC app has been nothing short of frustrating. From login issues to the inability to pay for premium services through the app, it has been a letdown. As India's largest insurance company, one would expect a seamless and user-friendly app experience. However, this is far from reality. Despite investing significant amounts in various companies, LIC seems to have overlooked the importance of investing in app restructuring. The app's functionality is subpar, and it fails to meet the basic needs of its users. In today's digital age, where convenience is key, LIC's app falls short of providing a satisfactory experience. I urge LIC to prioritize app development and restructuring to enhance customer satisfaction. A well-designed and functional app is crucial for customers to manage their insurance policies seamlessly. It's time for LIC to step up and ensure that their app reflects the quality of service they aspire to provide. Until then, customers like myself are left feeling disappointed and underserved.

Version History (36)▼
1.4.011/26/2025
1.3.910/8/2025
1.3.89/25/2025
1.3.79/11/2025
1.3.69/3/2025
1.3.56/28/2025
1.3.45/26/2025
1.3.33/26/2025
1.3.21/27/2025
1.3.111/12/2024
Available In (102 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS
Supported Languages (1)▼
English
App Details▼

"OFFICIAL IOS APP FROM LIFE INSURANCE CORPORATION OF INDIA" This app is developed for LIC’s esteemed customers. Now all information about LIC produc...

iOS App ID
1324159013
Content Rating
4+
Min OS
13.0
Size
110.9 MB
Publisher
Life Insurance Corporation of India
In