Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Life Insurance Corporation of India · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Premium Pay button does not show all the policies at once. Not sure how it is displaying but I had to click more than 5 times to see all my policies. And there is no option to auto pay enable and it is saying few policies does not have auto pay enabled hence it is not showing to pay the premium. Not comfortable. Please fix this bug as early as possible. Mostly the policies are adding up when we click the pay premium button again to the local object. Reset it and try to get everything at once 😆
The new MyLIC app is a good initiative by LIC and provides a convenient digital platform for policyholders. However, I personally found the earlier LIC Digital app quite user-friendly and it was working well, so I did not really feel the need for a new app. MyLIC is also good, but there is one important usability issue: while navigating through different stages/screens, I could not find a clear “Back” option/tab to return to the previous screen. This makes navigation somewhat inconvenient. I request LIC to kindly consider adding a clearly visible Back/Previous button or navigation option at all relevant stages. Overall, a good app with a small but important improvement needed in user navigation. 👍
This app completely oversteps its boundaries. It blocks you from even entering the app if you have legitimate, widely used remote desktop tools like AnyDesk installed on your phone. I understand wanting to prevent scams, but forcing a hard block with absolutely no option to "proceed at my own risk" is completely illogical and lazy development. Instead of building proper in-app security, secure login layers, or simple active-session detection, the developers took the absolute laziest route possible: holding the user's screen hostage and dictating what other completely legal apps they are allowed to have on their own personal device. We buy our phones, we manage our own risks. Forcing an uninstallation of a tool someone might need for their actual job just to check an insurance policy is a joke. Fix your design, give users a bypass option, and stop treating your entire user base like they don't know how to use a smartphone. Completely frustrating and unusable.
Manage your LIC policies easily with the all-new My LIC app, your one-stop solution for policy services. "OFFICIAL APP FROM LIFE INSURANCE CORPORATI...