My LIC

Life Insurance Corporation of India · iOS

My LIC

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

My LIC screenshot 1My LIC screenshot 2My LIC screenshot 3My LIC screenshot 4My LIC screenshot 5My LIC screenshot 6My LIC screenshot 7My LIC screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does My LIC Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$0.01

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
200.0K
Rating
4.6 (35,114)

Rating Distribution

4.6
★★★★★
35,114 reviews
5
5%
4
1%
3
2%
2
8%
1
84%

Top Countries

🇮🇳 IN

Rankings

Global Rank
#73
Category Rank
#11
Reviews (3)
★★★★★Bh@r@thipaytm9/5/2026
Premium app button

Premium Pay button does not show all the policies at once. Not sure how it is displaying but I had to click more than 5 times to see all my policies. And there is no option to auto pay enable and it is saying few policies does not have auto pay enabled hence it is not showing to pay the premium. Not comfortable. Please fix this bug as early as possible. Mostly the policies are adding up when we click the pay premium button again to the local object. Reset it and try to get everything at once 😆

★★★☆☆vpsuman8/23/2026
Good App with Scope for Improvement

The new MyLIC app is a good initiative by LIC and provides a convenient digital platform for policyholders. However, I personally found the earlier LIC Digital app quite user-friendly and it was working well, so I did not really feel the need for a new app. MyLIC is also good, but there is one important usability issue: while navigating through different stages/screens, I could not find a clear “Back” option/tab to return to the previous screen. This makes navigation somewhat inconvenient. I request LIC to kindly consider adding a clearly visible Back/Previous button or navigation option at all relevant stages. Overall, a good app with a small but important improvement needed in user navigation. 👍

☆☆☆☆Namanshrivastav6/9/2026
1 Star - Horrible UX! Unusable unless you let it control your entire phone.

This app completely oversteps its boundaries. It blocks you from even entering the app if you have legitimate, widely used remote desktop tools like AnyDesk installed on your phone. I understand wanting to prevent scams, but forcing a hard block with absolutely no option to "proceed at my own risk" is completely illogical and lazy development. Instead of building proper in-app security, secure login layers, or simple active-session detection, the developers took the absolute laziest route possible: holding the user's screen hostage and dictating what other completely legal apps they are allowed to have on their own personal device. We buy our phones, we manage our own risks. Forcing an uninstallation of a tool someone might need for their actual job just to check an insurance policy is a joke. Fix your design, give users a bypass option, and stop treating your entire user base like they don't know how to use a smartphone. Completely frustrating and unusable.

Version History (17)
1.0.178/13/2026
1.0.167/3/2026
1.0.156/13/2026
1.0.145/25/2026
1.0.134/21/2026
1.0.124/16/2026
1.0.114/14/2026
1.0.104/3/2026
1.0.94/2/2026
1.0.83/10/2026
Available In (1 Countries)
🇮🇳 India
Supported Languages (1)
English
App Details

Manage your LIC policies easily with the all-new My LIC app, your one-stop solution for policy services. "OFFICIAL APP FROM LIFE INSURANCE CORPORATI...

iOS App ID
6740513802
Content Rating
4+
Min OS
17
Size
40.2 MB
Publisher
Life Insurance Corporation of India
In