Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Board of Public Works of the City of Lewes · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded and tried the app on Jan 8, 2021. Logged in without a problem using my usual credentials for the website. Once logged in the app displays: - My current and past 10 monthly bills - Graphs for electric and water usage history from my last bill to several years past - Ability to pay current bill - Notifications of bills due. Shows manual payments in notifications but I don’t think it displays auto-payments as I don’t see those.
The Lewes Board of Public Works is the organization providing electric, water, wastewater and storm water utilities for the City of Lewes. With the Le...