Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗enish Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was already a fan of Yuru Camp when I chose to download this game. The game definitely has it’s issues: the tutorial cannot be completed, camping can be a little confusing, and the check in feature being locked to Japan only is a bit of a letdown. However, despite these issues, this is a genuinely fun experience. Once you get ahold of the camping mechanics, it becomes quite fun, plus it’s well animated, and all the charm of the original anime and manga is preserved here. Plus, the gacha system is one of the better ones out there, making it much easier to acquire SR Costumes and Cards than other games of its kind would allow. All in all, I do recommend this game, and I hope more improvements are on the way to make this game even better.
Once you get into the swing of things, it can be pretty fun, but I do have some complaints: - The tutorial is very long, and it doesn’t teach the gameplay loop very well. It took me a bit after it finished to really understand the camping sequences and how the other elements of the game tie into them. - The game crashes and hangs quite a bit, particularly on loading screens and on the Summer Gacha. I have to force close the app between story sections because of it. EDIT: Latest updates make the game buggier and even more prone to crashing. - The translation is spotty. It’s understandable, but there are parts of the game left untranslated, some spots where certain phrases are translated incorrectly/are translated in a way that uses confusing phrasing (this is especially noticeable with camping skills), or translation notes left in that shouldn’t be visible. It feels like a rushed machine translation, which is serviceable but not great. If there were some more polish and QC put into it, it wouldn’t be an issue. Be warned that this is also a Gacha game. The monetization practices are inherently predatory and those that are prone to impulsively spending on Gacha (especially kids and teenagers) should stay away from it. That said, the game itself is still fine without participating in paid Gacha. After playing it a few days, it has failed to really grab me, though, so I probably won’t play it longer than a week or two. Just watch the anime.
I’d like to mention first and foremost the most annoying thing about this game: the comically long forced tutorial. I mean almost 10 game chapters of the game only allowing you to push the one button it wants you to push. No going off and learning on your own, no doing the fun stuff first, just this overly long tutorial. That’s not a good first introduction for a game. The bugs that happened during that extremely long tutorial (and usually require you to fully close and reopen the game to fix) did nothing to help the experience either. Menu’s not loading properly or with parts missing, infinite loading screens, and audio bugs also didn’t serve to help either. It’s a minor gripe compared to those other things, but the rate of collecting currency for the gacha. You get maybe 1/60th of a ten roll for completing big tasks. That’s absurd. At least add more options for obtaining gacha tickets if the rate for currency collection is going to be so low. Despite all of my negative thoughts on the game, I’ll say the underlying premise is wonderful and has so much potential if the game itself can get polished up. It’s exactly what it promises on the tin: it’s a Yuru Camp camping game/gacha that roughly follows the story of the anime and offers different variations of the characters through the gacha, both as character units and as support cards. The characters are adorable and the locations are incredibly atmospheric. If you can look past the aforementioned negatives, this game is absolutely worth downloading. I plan to stick with it and am very hopeful that it’ll be polished and improved moving forward.
"I can watch this game all the time...!" The first online game with all the elements of the TV anime "Laid-Back Camp" is finally here! Start now and...
| Name | Price | Type |
|---|---|---|
| 100 ゆるコイン(金) | $0.49 | One-time |
| 500ゆるコイン(金) | $2.99 | One-time |
| もっと野外活動計画プレミアム | $5.99 | One-time |
| 野外活動計画プレミアム | $5.99 | One-time |
| 1000ゆるコイン(金) | $5.99 | One-time |
| 2500ゆるコイン(金) | $11.99 | One-time |
| ゆるパス(30days) 6月 | $11.99 | One-time |
| 3000ゆるコイン(金) | $19.99 | One-time |
| 10000ゆるコイン(金) | $59.99 | One-time |
| 15000ゆるコイン(金) | $59.99 | One-time |