Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗L.A. Times Studios, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s great to be able to see how many exhibitors are at the Festival and I can plan my day around whose booth I want to stop by.
I love how you can see everything that is happening at the event! I’ll be using this to plan and schedule out my weekend.
Okay, so this is obviously a low effort app and you’re better off using the website because this is like the website, but worse. Your best guide to LATFOB is the paper insert from the Times as that will have a usable map. When I tried to use the map in the app I saw a tiny cluster of pins and that doesn’t help me navigate the campus at all. I ended up typing my destination into Apple Maps because that map zoomed well and I could see my current location. The most functionality I got from this app was the list of authors and then every time I used that it wanted to link me to other pages and apps. This is what happens when somebody high up in a company decides they need an app and they do a low effort job of executing. Anyways, it also smells like it’s trying to use me for marketing so I’m going to delete it quickly.
The Los Angeles Times Festival of Books, the largest literary festival in the nation, will take place April 18-19, 2026, on the USC campus. The 31st a...