Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Got my Tornado warnings 3-5min before my IPhone an city let me know we had one in our area.. You can go to settings an pick what alerts/warnings you want to be Notified. When I get one it’s a live video that’s been uploaded about what’s going on in your area explaining what kind of weather is heading your way into great detail.. I’ve had app 4 months an I haven’t had no Issues
We live in Telephone, Texas now. Which is in Fannin County. Lived 20 years in Sherman always listen to Tom and Steve for the weather on channel 12 and on our phone s for updates. However I have family moving to Pecan Gap in Delta County so I am constantly checking the weather for both counties sure would like to include Delta County now in our weather updates. Thank y’all! Sheila and Greg Spanihel
What I thought I was getting was a weather alert system. Instead, I’m constantly getting notices about temp, wind and what “might” happen. You leave one with no alternative than to turn off notifications. That, of course, nullifies the reason why you have the app in the first place. Another thing I have noticed is : The main reason I have tuned in to your weather is because you give a translation of the weather that is professional and informative, without the hype. Since this new app came available, your delivery seems to have changed. As if, because you have hounded people with the excessive details, you have to change your delivery (exaggerate every possible event) to make it interesting enough for folks to watch anyway. Too many missed forecasts because your focus doesn’t seem to be on useful information but theatrics to sell advertising. I understand that KXII is a business, but you are swimming in a sea of diminishing returns. I liked your station better before the app. Just because you can do it doesn’t mean it’s a good idea. I want to immediately alert to that notification, because I know that what you have to say has relevance to my safety and security. As it is now, I have already turned off the notification sound, and am contemplating turning off the notifications altogether. The app could have been a useful tool, but instead, it’s a nuisance. I know you guys are better than that. KMSmith
The KXII Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution availabl...