Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KTRS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Once you get the app open in the station to play, it rarely continues for more than a few minutes. If you switch over to another view on your phone, the station stops playing in the background then sometimes you get locked into a plain white screen and you have to shut the phone off be able to restart the app. I enjoy KTRS radio but I live in the upper peninsula of Michigan and have to use the app which is a pain.
Nice to take my local connection when I travel, but the app is not very reliable. It constantly stops playing, requiring the app to be closed completely and restarted and synced. Always seems to happen during an interesting segment. It is a very frustrating glitch, and I often abandon the app to move to other sources after it happens a few times.
Used to work well. Now, it is frozen & won't open. Have removed app & added to no avail. 😒
The Big 550 KTRS , The Talk of St. Louis, McGraw Milhaven, Frank Cusumano, Jill Farmer, John Carney, Julie Buck, Heidi Glaus, Bob Ramsey, Josh Gilber...