Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deseret Digital Media, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using KSL for over a decade and lately the app has been so frustrating. Compared to FB Marketplace it is so far behind and unintuitive. The fact that something needs to be spelled exactly how the person posting it spelled it (even if it’s a typo) or you have to look within a specific category for something to come up is crazy. It takes so much work to find anything you’re looking for because you have to look in 15 different places or use 28 different search terms to try and hopefully get to what would take Marketplace one single search to show you. Additionally, the sponsored ads are so irritating and repetitive. As mentioned above, when you are already having to spend 10x more time and find something, it’s asinine having 4 out of every 10 listings be the same couple sponsored posts. Along those same lines, there should be an option to hide a listing or block a seller since people will post identical listings (probably because you’re pigeonholed into having to list in 1 specific category) over and over so it feels like 90% of your search are the same couple of listings. I would actually pay money to not have to see sponsored posts, and there should for sure be a block in place to stop identical posts. The app also runs poorly the majority of the time. It makes my battery jump from fully charged to 10% every few minutes, and without fail the app will crash after about 10-15 minutes of use despite always running the most recent update. Long story short, this app could be so much better.
KSL Classifieds are great, it’s an awesome service, but the app is getting worse by the update. It used to remember your search settings for an entire session, now, if you click back one time too many, even by accident, you have to start over. It’s frustrating to use the app, the web version is better, but still imperfect. The latest version doesn’t understand sorting from lowest to highest price doesn’t mean 36, 37, 38, 47, 65, 39, 40, 41, 42, 57, 73, 43, 44, 45. If the misplaced sittings are promoted, they don’t say they were promoted or premium listings or the seller pause to be moved up, so, maybe just teach the app how to count. Give us a check box to save the search for the session without having to log in every time, or “novel idea” just make it as easy as it was and let us reset the search when we want to start over. Oh, and the new search filter is dumb when you put in a date range for vehicles, the slider bar is hard to use because the range is so broad, and the entry box forces you to delete the dates now. Hoping for improvement but not expecting much the way things are going.
You gotta get this KSL Classifieds App! If you like is Idaho, Wyoming, Utah, or anywhere that knows what KSL- you gotta get this is app! I am an avid user of the KSL classifieds. I’m always browsing through the furniture section, looking any deals on unique items. I even found my first big girl car on KSL! When I discovered the app, it changed my world of thrifting. Instead of scrolling through Instagram, I’m scrolling through the KSL classifiers wherever I go. I can post my own listing within minutes. And I never miss a message because of the instant notification. Rather than getting an alert on your email and never respond back to the buyer in time. I’ve sold tons of stuff - a skiing poster, my moms peloton, box mattress, dressers, a futon, and so much more I forget! Reaching out to people to check availability on a listing is easy too. Instead of using the web browser, you can tab the message or text icon and the app instantly pulls the listing into the chat. Making it easier for the seller to know what you’re talking about. The one thing I do wish would happen is getting more people on this app!! Sometimes I message a person about availability, but they take too long to respond (so I keep bugging them) or then never get back to me. They’re missing out! So what are you waiting for!!!
KSL Classifieds is the easiest place to buy and sell locally. Find just about anything you want on the leading marketplace app in Utah and neighboring...