Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Virgo Development · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app could be great, if there was one small change. When viewing a home you need to be able to swipe to either go back to the list or better yet proceed to the next house. Currently when viewing a house you have to press a small icon to return to the list view. The list view does not cache your last location. So, if you were viewing a home near the bottom of the list and you went back to the list view, you must scroll through the entire list again to find the next home. It’s a simple feature omission that makes it much more difficult and inconvenient to navigate. A small update would result in a 5-star review. Additional small feature ideas: 1. Filters for list view (unseen homes, homes for sale, homes over xyz square footage, filter by city etc.) 2. Links to builders website or subcontractors websites (cabinets, architect etc.)
The UI is too hard to navigate, and often screens get stuck and you can’t go back to where you were. The map resets position every time you tap a home. The list resets to the top when you go into the home detail. These are things that NEED to be updated in order to have a proper user experience. As it stands right now this app is far from usable.
I love how this app integrates with my phone and helps me find the homes. Te plan my day feature lets me choose which homes I want to visit each day and customizes the map to make it easy. The notes section is really cool and the e-ticket feature is so handy! No more worrying about losing your ticket. Love this! Way to go parade!
The Utah Valley Parade of Homes showcases the latest in home trends and design. Located in beautiful Utah, this show is a must see. Visitors are now a...