Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time I pull up the radar for weather, it will not show any rain on top of my area, but it will be pouring. Sometimes it only shows a lightning bolt and will be pouring. When it does show rain over my area, it’s clear. I know you can do better than this when other radars show it correctly. Also, when you put it in motion, it will only show it moving for a few hours and then freezes while the bar at the bottom is still moving.
We like to start the day off with coffee and a look at how the day may be. To do that you have to know what’s coming your way. With first alert it’s two clicks and done. Well I have to go. Fair skies, feels like 85 but 96% percent humidity. I think I’ll stay inside instead.
Love this app. I get accurate weather and alerts for my location wherever I am, anywhere in the contiguous US. However, recently, when I leave the app in the background and return to it, the radar doesn’t load. I have to close, then reopen the app to see the weather radar.
The KPLC Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...