Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice to be able to pop in and get quick updates for the next few hours or the next few days.
The KATC app does a great job at giving weather information, is easy to use, however, “chicken little” Rob, gives out warnings and advisories way too often. Recently, thunderstorm hit this area at night, the app and “advisories” woke me up all night long. Yeah, I can turn off the notifications, but, then when theres a real need for it, it’s not there..... use some discretion dude!!!! Just because its going to rain doesn’t mean it will flood, sure, if you issue flood warnings every time it rains you will be right eventually, but, people get tired of the “chicken little” warnings and don’t pay attention...and, that’s a bad thing.
I kept checking this app during hurricane Barry and the wind speed forecast was accurate for my area (25-35mph) Sat-Sunday. Rain forecasting is dependably spotty at best ; ) Although hurricane Barry was not much but a trop storm, people are still shell shocked from the floods of 2016 causing quite an emotional stir. Parents in BR went to a hotel, better than leaving their home in chest deep water in 2016!
The KATC Weather App includes: • Access to station content specifically for our mobile users • 250 meter radar, the highest resolution available •...