Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AltitudeTV · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Private company ad that starts at every launch of the app is very annoying. I have problems with the app staying connected when I want to listen to the station and then problems disconnecting when I'm done.
I LOVE being able to listen to Steve McCoy way across the country. There are a lot of ads and they are the SAME ads! I also have a problem getting it to connect every day. :-(
WAY too many ads that actually eat into the programming. The "American Top 40" only gets a third of the songs in, and even then half of those are played only half way through.
The all new KOOL 105 is here! It’s very convenient to use and always FREE! Never miss any content from work, home, or while you’re on the road. Foll...