Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One day it works the next day it doesn't. Tells me I am not connected to Internet yet I am. Today it loads up but nothing happens when you tap the play button. What a crappy app and I won't get into the stupid karaoke ad one must suffer through when it boots up. Do you people ever really test these things prior to release.
Me and my dad love this station
Un-freakin-believable !!
Nearly 40 years of strong, consistent Classic Rock brand heritage