Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eastman Kodak Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Reviews complain there’s no shutter button. What’s not obvious is you need to tap the photo gallery or live camera images in order to access functionality. Make them look like a _button_ instead of a live image and folks might be able to use. Rating may go up after playing, but when folks can’t figure how to access basics...
Once the app opens and you touch the photo button it opens to a wonderfully easy interface for adding filters and sharing. Good job on this little application!
Can’t take a photo. Seriously on the iPhone X no button activates a capture.
We look to the past, not for nostalgia or for the longing of what was, but rather as a reminder of the things that continue to inspire us for their ho...