Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Knitpop · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whenever I have ordered fabric from KnitPop I am never disappointed. Great selection. All kinds of color. Love how they can stuff all kinds of fabric in their mailer enveloped! Always a good day when I get something from them.
Why does the app show fabrics that are sold out/ out of stock? I’m wasting so much time searching for a term, seeing everything that comes up, clicking on something, then seeing “sold out.” Annoying. My suggestions are to add a filter where we can click “in stock only” or something, or at least add an “alert me” button to opt into letting us know if/when it will be back in stock. Back to the website I go, where you can at least see the stock status before you click on something.
I run my very own small business, and I depend on fast, reliable shops that are able to provide consistent good-quality fabrics. Knit Pop is just that, and then some! During this COVID-19 pandemic, I noticed that many of the other fabric websites that I was using delayed their shipping times and never restocked their fabrics; there was one site in particular who offered Christmas fabrics as their “newest arrivals” (it’s currently the end of July). Knit Pop not only maintained their shipping times, but they continued to offer beautiful fabrics for an incredible price! My shop and I are forever grateful for this wonderful business, and the awesome people that work there! Thank you thank you thank you!!!
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