Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Friends of Public Radio Arizona · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is slow to connect If you connect on WiFi and get out of WiFi range, it stops playing and needs to be set (or restarted) to play. Ads. Not the ones that playin as part of program you are listening to - the b ones that interrupt whatever your listening to and by time the ad is done the thing you were listening to is over and you missed it.
I love the fact that all I have to do to get news (KJZZ), classical music (KBAQ), and jazz is to use one app and this app doesn’t turn side-ways on my iPad! I agree with the comment by a poor rating below that I don’t often use it for anything other than listening, but I still think it is worth it to have all the features in one place. My only issue is that it takes about 10 seconds for anything to happen once you push the “tiny button”, but once you understand that, its a small price to pay. I also read the comment by the person who lives in PA—I live in Phoenix but visit relatives in PA and I use the app to keep up with what’s going on in Phoenix, as well as time-shift the programs. Keep up the good work, guys!
I listen to KJZZ every day - sometimes at home and sometimes in the car. Radio is my preferred medium, but when I don’t want to disturb others, I go to the app. I’m not used to the newest version yet, but so far, so good 🙂👍❤️
KJZZ provides in-depth news coverage from across Arizona, the nation and the world. With our app, you can tune in to the live audio stream, listen to...