Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The University of Utah · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the KUER app on my iPad and my iPhone for at least five years. Every day several times a day. There are reliability issues that come up once every two or three months. These can be everything from a crash to a simple failure to load. The other big issue is that, as noted below by many reviewers, the app itself is a bit messy and doesn’t follow many UI best practices for sophisticated mobile apps. So a bit of attention to underlying tech to correct the reliability problems and a complete redesign of the user interface to Simplify it, improve its appearance, and make Navigation more seamless is in order. That said, I also use the WNYC app Upon occasion and I find it even more difficult. The great content and ability to get to Radio West, local news stories, combined with Fresh Air, and the other big NPR shows makes the KUER app a must have for me.
I love NPR. I love the solid mix of global and domestic politics, strange biology and philosophical questioning, and the weird guests they have on sometimes. The only problem, or so I thought, was that it was fixed to my car radio. Turns out they have an app! I mean, it’s not the cleanest looking of all apps and it takes a second to load the current radio, but the simplicity is comforting, and it does the job flawlessly. Thanks guys.
New Year’s Day I was trapped in the garage. The Studio 1A show had me entranced. I’d just returned from checking a friend’s home for signs of a break-in. But there I sat in the driver’s seat, car running, while meditating with show guest Jay Sherry. Finally, I made a break for it. I ran an inside, found & loaded app, then streamed It into my home speakers - barely skipping a beat! This lead to several wonderful hours with KUER while I checked-off my to-do list. Perfect!
KUER Public Radio App: The KUER Public Radio App allows you to listen to KUER, pause and rewind the live audio, and view the program schedule for KU...