Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are so few news articles on here. It is obvious that KMVT puts the minimum amount of effort into the content and never actually looks at it themselves. And now in order to access the app you are required to allow tracking. Yes you can disable it later in settings, but even that small window allows for a lot of information to be taken. Just seems like overall they really don’t care about their app audience.
The app’s functionality is fine, the issue is the quality of the content. The number of grammatical errors that get published in nearly every single story is astonishing. It leads me to believe that no one at KMVT proofreads their work. I’ve seen many lovely community profiles blighted by basic grammatical mistakes that should never see the light of day. Please KMVT, if you can’t trust your reporters to write at a 4th-grade level, hire a copy editor to correct their mistakes before your readers do.
Lately you can not understand what is being said on different times and shows. What is your problem with your voice control or do you need new speakers.
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