Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Steven Grimm · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This program has been wonderful to participate in. However, the company asks you to share with friends as a “referral” and be entered into drawings for prizes. They had ZERO drawings this year and have not been transparent about the lack of follow through. Despite multiple attempts at communication with the company there has been no response. I referred over 55 families to the program in hopes of maybe winning a fun prize to share with my kids. No such luck as there wasn’t even a chance at a drawing. The rest of the promo emails all make it to my inbox as well as the coupons. It was not lack of checking or lack of communication on my end. Great program for kids. Poor customer interaction and manipulation of customers for free advertisement.
Always get the coupons via email for the last few years with my kids. Attempted to download and use the app on both iPhone (iTunes) and droid (google play) both have given same error. (There is an error logging in. Please try again) (this is with correct email and password confirmed on the website)... after several different days of trying and same error, I give up and am going to stick with the email coupons. Hopefully they can get the app fixed so we can show the coupons much easier on the app! If the app gets fixed I will be happy to change my review!
While I enjoy being able to bowl free with my kids, I wish the app would work for the coupons. I’m all about waste less and having to print coupons for days that you won’t use is terrible. I wish they would update to be able to use in app coupons.
Kids Bowl Free has been operating since 2007 and allows kids to receive two free games of bowling a day all summer long at select bowling centers in t...