Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xiang Li · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is literally an exact knockoff of the game Helix Jump. I have it and the scoring is the same, graphics, colors, everything. Look it up if you don’t believe me. LITERALLY the only thing different is that the ball has a trail. Don’t get it, it’s a knockoff of another popular game.
Th game developers are scummy to copy a game and take credit for it even on instagram the add shows a phone playing helix jump but when you press download game it takes u to this crappy knockoff don’t play this game it’s trash just like the game developers like honestly how scummy do you have to be...
This game is a direct knock-off of another game I have in my library, only this one is much more stupid. In the other game, you can actually see far enough below you to strategize when and where to jump; in this one, you just leap off an edge and pray you succeed. That’s not how a game like this should be.
Infinitely slide down the helix, but be careful, you are not a kid anymore! Jump over the pits and obstacles, avoid objects shooting at you. Jumping...