Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I signed up for digital access at Christmas time on a special promotion. Something went wrong in the signup process and I have a completed subscription and a partially created subscription. I have tried to reach someone at the PJS, to no avail. All I get are digital assistants, no live person. Every time I go online, I get a subscription pop-up covering the articles. I need to call in again which I have placed right behind a root canal!
They are really annoying, especially for a paid subscription. What makes it even worse, they are misaligned on the screen, usually both ends are cut off and the type is incomplete on each end. Also they are for products that are very narrow in use, tech companies, or a national company that has no relevance to the Peoria area.
I have the old app for the digital version of the paper, but now getting constant pop-ups to download this new app. I downloaded the new app and signed in. It is so convoluted and buggy. All I want to do is read the newspaper. The old app was so easy… just open the app and there it was. And this new app won’t even let me print articles (at least as far as I can see). It says I can download a pdf or email myself a copy (which I could then print, I suppose), but every time I try I get errors. I hate this new app. Please let me use the old app without having the pop-up prompt to download the new app. PLEASE! This new app is insufferable to those that just want to read the paper (and read the paper only).
From critically acclaimed storytelling to powerful photography to engaging videos — the Journal Star app delivers the local news that matters most to...
| Name | Price | Type |
|---|---|---|
| Monthly Digital Rate | $14.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| Journal Star - Monthly | $24.99 | Monthly |
| Journal Star - Annual | $69.99 | Yearly |